Peer review: Luke Kemeys from Next Advisory - consistency is the key to marketing
Luke Kemeys from Next Advisory in Auckland shared several tips which I think are crucial to sustained marketing success.
His main tip is "be consistent". His analogy is view marketing as a long-term investment. I love this and have talked before about the compounding effect of marketing: small efforts done consistently amount to big wins over time,
Luke shared a personal success story of winning a client after staying in touch for two years through consistent marketing.
His other recommendations:
- Market to existing clients (most firms don't)
- Build a positive online presence. This helps:
- Strengthen the accounting profession and it's key role in the economy
- Attract talent to your firm in what is currently a tight job market
Some solid advice in video. Well worth five minutes of your time.
